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Privacy Policy

Effective Date: April 12, 2026 · Last Updated: April 12, 2026

1. Introduction

Vasserman & Co, LLC ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website at vasserman.co or participate in the Executive Decision Intensive ("the Program").

2. Company Information

Vasserman & Co, LLC
Registered in the State of Oregon

4949 S Landing Dr, Unit 721
Portland, OR 97239
United States

Data Controller Contact: andrew@vasserman.co

3. Information We Collect

We collect the following categories of information:

3.1 Information You Provide Directly

  • Application information — your name, company, role, email address, and the description of your business issue submitted through our contact form
  • Payment information — billing details processed through our third-party payment processor (we do not store credit card numbers or bank account details on our servers)
  • Session content — information you share during the intensive session and follow-up calls, including business details, strategic plans, and organizational information
  • Communications — emails and correspondence between you and the Company

3.2 Information Collected Automatically

  • Website analytics — we use Google Analytics (G-GWHBDC7GQP) and Factors.ai to collect anonymous usage data including pages visited, time on site, referring URLs, browser type, and device information
  • Cookies and tracking technologies — standard cookies used by our analytics providers to understand website usage patterns
  • Log data — server logs that may include your IP address, browser type, and pages accessed

3.3 Session Recordings

All calls and sessions conducted as part of the Program may be recorded by the Company. This includes the 4-hour private intensive and all follow-up sessions. See Section 7 for details on how recordings are used and stored.

4. How We Use Your Information

We use the information we collect for the following purposes:

Purpose Legal Basis
Evaluate your application and determine fit for the Program Legitimate interest
Deliver Program materials (playbooks, frameworks) Contract performance
Conduct and facilitate scheduled sessions Contract performance
Process payments Contract performance
Maintain session recordings for training, quality, and legal purposes Legitimate interest / Consent
Improve our services and methodology Legitimate interest
Respond to your inquiries and communications Legitimate interest
Comply with legal obligations Legal obligation

5. Information Sharing

We do not sell, rent, or trade your personal information to third parties. We may share limited information in the following circumstances:

  • Service providers — third-party tools that help us operate (e.g., Formspree for form submissions, payment processors, video conferencing platforms, analytics services). These providers are contractually bound to protect your data
  • Legal requirements — when required by law, subpoena, court order, or governmental authority
  • Business protection — to protect the rights, property, or safety of the Company, our clients, or the public
  • Business transfer — in connection with a merger, acquisition, or sale of Company assets, your information may be transferred to the acquiring entity

We will never share your business details, session content, or strategic information with any third party without your explicit written consent.

6. Third-Party Services

Our website and Program use the following third-party services:

  • Google Analytics — website analytics and traffic measurement (Google Privacy Policy)
  • Factors.ai — website visitor intelligence (Factors.ai Privacy Policy)
  • Formspree — contact form processing (Formspree Privacy Policy)

Each of these services has its own privacy policy governing their use of data. We encourage you to review them.

7. Session Recordings

Sessions conducted as part of the Program may be recorded. Recordings are used for the following purposes:

  • Training and quality assurance — to improve the methodology and delivery of future engagements
  • Legal and compliance — to maintain an accurate record of advisory provided
  • Session continuity — to support context and follow-through across multiple sessions within a single engagement

Recordings are stored securely and are not shared publicly, sold, or used for marketing without your explicit written consent. Recordings are retained for a period of up to 24 months following the conclusion of the engagement, after which they are permanently deleted unless a longer retention period is required by law.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • SSL/TLS encryption for all website data transmission
  • Secure storage of session recordings with access limited to authorized personnel
  • Restricted access to personal information on a need-to-know basis

However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Data Retention

We retain your information for the following periods:

  • Application data — retained for the duration of our business relationship and up to 36 months thereafter
  • Payment records — retained as required by applicable tax and accounting laws (typically 7 years)
  • Session recordings — retained for up to 24 months following conclusion of the engagement
  • Website analytics — retained according to the policies of our analytics providers (typically 14–26 months)
  • Communications — retained for the duration of our business relationship and a reasonable period thereafter

10. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Access — request a copy of the personal data we hold about you
  • Correction — request correction of inaccurate or incomplete data
  • Deletion — request deletion of your personal data, subject to legal retention requirements
  • Objection — object to the processing of your data for certain purposes
  • Portability — request your data in a structured, machine-readable format
  • Withdraw consent — where processing is based on consent, withdraw that consent at any time

To exercise any of these rights, contact us at andrew@vasserman.co. We will respond to valid requests within 30 days.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, request its deletion, and opt out of any sale of personal information. We do not sell personal information.

12. International Users

Our services are operated from the United States. If you access our website or participate in the Program from outside the United States, your information will be transferred to and processed in the United States. By using our services, you consent to this transfer and processing.

13. Children's Privacy

Our website and Program are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. If we make material changes, we will make reasonable efforts to notify affected individuals. Your continued use of our website or participation in the Program following changes constitutes acceptance of the updated policy.

15. Contact

For questions, concerns, or requests regarding this Privacy Policy or your personal data, contact:

Vasserman & Co, LLC
4949 S Landing Dr, Unit 721
Portland, OR 97239

Email: andrew@vasserman.co
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